It’s important to have a work-life balance, but who said that the (digital) office’s intranet can’t be social, engaging and creative?
‘External’, or public, social media platforms like Twitter, Facebook and LinkedIn start to bridge that professional-personal gap. And for the workplace, we have intranets: Once a tool for document and URL storage, they’re being reinvented to be more personalized with features like polls, branding and video posts.
The social intranet videos you need
With the average person in 2021 projected to be watching over 100 minutes of video per day, it’s time to use those video sharing capabilities of your workplace’s intranet.
Here are the 5 types of social intranet videos your organization needs.
1. Onboarding & training videos to engage new hires
As a new hire, it’s always a great feeling to be welcomed to the office with open arms.
With the new work world placing us farther apart than usual, video is the next best thing. Recorded greetings from c-suite leaders, managers and specialists can really fill the space that feels so much bigger for newcomers.
Everyone is likely already doing this via conference calls and video chats, but why not record those sessions and then log them onto your social intranet? The best solutions allow you to make these posts targeted towards certain employees and teams, too, so clutter is not an issue
Instead of looking at these as a way to replace training via LMS and communicating with video calls, think of intranet video posts as a complementary tool to increase the longevity of these messages for onboarding.
HubSpot, “HubSpot Culture”
2. Employee recognition & shoutout videos
Who doesn’t like being told they’re doing a great job?
Employee recognition is a priority, and for remote offices even more so.
Maybe your team has someone who puts in dozens of volunteer hours a month, or a group pulled together to cover for someone who needed time off. These are great reasons to acknowledge someone’s hard work, but routine shoutouts from leaders are also an excellent idea.
Anyone can do it, too: Record with your phone, upload it to your video client of choice and then embed it onto your social intranet. A few quick words can go a long way!
Amazon, “Meet the Amazon People Technology Team”
Adobe, “Meet the Teams | Adobe Creative Cloud”
3. Employee-generated content is highly relevant for your social intranet
It’s great to hear what your coworkers are up to. The trip to the water cooler is usually a nice, fun break from work and announcements, right?
By leaning on internally-generated content, the intranet can have a relaxing and social feeling – just like that stroll to refill your coffee mug.
With rules, conduct and guidelines properly communicated first, videos posted by employees have the potential to be an excellent addition to your intranet’s roster of social content.
WestJet, “Father’s Day Surprise”
4. Videos from leadership can increase engagement and visibility on intranets
Press conferences and staff meetings aren’t always an option:
Simple activities like leaders simply leaving their offices and walking around the business, taking time to stop and authentically say hello, or creating a monthly opportunity where 3-4 employees are randomly selected to have a ‘Kit-Kat’ break with a senior leader where they can ask any question on their mind can go a long way in enhancing engagement. – Insights.com
These visits can be emulated by videos from CEOs that feel personal and even informal. It’s an excellent chance to bring a more ‘human’ quality to your company’s internal communications.
Rand Fishkin & SEOMoz, “Whiteboard Friday”
5. Let everyone know about recent successes with testimonials
Another way to use your employee social channels to show everyone that the work they’re doing is impactful is by sharing snapshots of client testimonials. If you’re in a line of work that doesn’t have a customer roster, instead film videos that act as case studies or explainers of recent additions to your company’s history.
All of it tells a story that firmly places everyone’s role and efforts into a bigger picture. And, it’s a perfect video for a social intranet!
Hootsuite, “Wiley Publishing & Hootsuite”
Zoom, “Box Customer Testimonial”
Mobile-friendly social intranet videos for employee channels
The social intranet is becoming more and more of a buzzword in 2020, thanks to the surge of remote work-only offices and the advent of the digital workplace.
Video can make the transition from being in the office to working at home easier – we’ve already seen this with video calls and livestreams.
Try out our 5 video ideas for your intranet and let us know how they do!