How an eCommerce LMS Can Scale eCommerce for Online Training Businesses

May 26, 2022

If you’re a training company, you probably already have an online store. But what else can you do to really bring your business to the next level?

eCommerce LMS integration enables training developers and resellers to connect their programs directly with organizations looking to upskill, certify, and train their staff. Offering online courses within a platform that employees use every day puts your training content directly in the hands of a massive pool of potentially untapped clients.

We’re going to explain why LMS with eCommerce is the most practical way to get your training material into a company’s LMS and become a crucial part of their training strategy.

What does LMS with eCommerce mean for training companies?

Most training organizations are already equipped with a learning management system (LMS) that’s packed full of features to enable their learning and development (L&D) strategy. 

Generally, a great LMS already has an intuitive user interface, targeted learning for specific roles and departments, a practical mobile app, microlearning features, and a full suite of analytics and reporting tools.

A powerful feature that’s propelling LMS platforms to greater heights is eCommerce integration. What integrating eCommerce (or e-commerce) does is make buying and selling digital training material streamlined and secure – all directly within an organization’s existing LMS.

The main goal for LMS eCommerce integration is to help training companies drive revenue

Training companies are always on the lookout for new ways to reach clients and share their expertise. Sure, online marketing is an essential tool to connect with new audiences. And, of course, word of mouth and networking are necessary methods to grow your business.

So what can eCommerce for LMS bring to training resellers and professional content creators?


      • LMS with eCommerce reaches employees of an organization directly within a platform they use every day. Not only that, integrated payment gateways provide a safe and efficient purchasing process.

      • When your training material is bought and consumed directly within a company’s LMS software, you can increase your revenue because an eCommerce integration, like that with Stripe, makes buying your programs streamlined, fast, and convenient.

      • Administrators can understand how to better support learners with training and target new, relevant courses. 

    LMS Implementation Checklist

    Make buying easier for learners

    There are several reasons why it’s easier for organizations, and their employees, to purchase your learning material with eCommerce LMS integration.

    Hassle-free transactions directly from the LMS

    Your customers (AKA students) will be accessing your e-learning courses through a platform they know. They’re comfortable with the UI and trust that their personal information and payment details are secure. For you, because the payment gateway is built directly into the LMS, you know you’ll receive your payments quickly and securely.

    Intuitive and easy to use design with a single sign-on

    Since a company’s LMS should already be easy to use and intuitive, your learners won’t have to figure out a new user interface. You’ll remove the risk of customers forgetting a password, having login problems, or being confused about a new website layout. A single sign on for their LMS and all course content keeps things cohesive and is the best way to optimize the user experience.

    Everything stored in one place

    For users, buying directly through their trusty LMS and accessing the material within the same platform keeps all professional development material consolidated in one spot. With everything under one roof, employees are likely to return to their built-in marketplace to explore more of what your training company has to offer.

    Subscriptions, discounts and bundle pricing

    eCommerce for LMS software has financial benefits for both you – the vendor – as well as your clients and new potential customers. You can offer specific discount codes and bundles of courses, which ensures more sales volume for you while organization’s benefit from a reduction in price. On top of that, monthly or yearly subscription plans can guarantee a longer-term, repeat revenue stream.

    Develop your eLearning course catalog and services

    When your content is plugged into an LMS with eCommerce, you can create customized course catalogs directly within the LMS. Conveniently design comprehensive, multi-module training programs that can be purchased as a pack within the marketplace. Or even form partnerships with a new training vendor or course merchant to offer packages that pull from distinct areas of expertise. Offer services to complement your training or want to promote related courses? Why not serve those up through the payment gateway as well.

    Expand your business by reaching new and diverse customers

    L&D managers are always looking for exciting new material to add to their training and upskilling libraries. In this constantly evolving labour market, with changing demands for skills and certifications, an organization’s LMS needs to stay up to date with trends and developments. Why not tap into this diverse range of organizations directly at the source?

    Offering your unique training programs and course material through eCommerce for LMS can help you reach new clients in markets you might normally not focus on. When your content is available through a marketplace that reaches directly to employees, you’ll open the doors to fresh partnerships.

    eCommerce platforms make your training products flexible and scalable

    Inside an LMS marketplace, your courses can be tailored with specific keywords, jargon, and images. 

    Cater to specific organizations, industries, regions, or different departments within a company to give your content a personalized touch. This flexibility and scalability means that you’re able to reach everything from small businesses to multinationals.

    Once your baseline course material is ready for LMS integration, the possibilities to scale are endless. Landing that your dream client just got much easier.

    Get started selling courses with eCommerce LMS integration

    When you’re able to sell directly to employees through an LMS they’re used to, you’ll undoubtedly reach new audiences. Expanding your pool of clients through a secure and convenient portal in LMS is not just another channel – it opens up new doors to teach and connect authentically with a diverse range of passionate professionals.

    Learn more about how you can begin selling your content with eCommerce LMS integration.

    LMS Implementation Checklist

    Teri Maltais
    Teri Maltais

    Specializing in digital marketing programs for industrial and commercial technology solutions.

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